At The Curated Parcel, we’re not just another toy store – we’re on a mission to make a meaningful difference in the lives of parents and children alike. Founded by Joanne, my journey began with a deep-seated passion as a parent of Montessorri, As parents, I understand the importance of nurturing young minds and providing the right tools for growth.

My vision was to provide parents with easy access to open-ended and play based toys and resources but also understanding what those are, without breaking the bank. That led me to my first product - The Play & Learn Boxes. It was filling the gap in the market for developmental toys that fosters learning, creativity and for fun with good quality toys that are valued for money.